Graduation Project: Noon Passama
Noon Passama has always incorporated fashion within her work. Despite a longing to someday work in fashion in addition to numerous collaborations with fashion designers, she was chiefly acknowledged and celebrated within the art world as a contemporary designer.
The core of this project was to create and develop the brand identity of jewellery designer Noon Passama to help expand her presence and reach beyond the gallery space. By establishing Noon Passama as a fashion jewellery designer, the aim was and is to introduce and promote her within the fashion (jewellery) market.
The end products served as a starting point in launching and presenting her brand. Among them, a conceptually driven lookbook shoot showing the unique statement jewellery pieces of Noon Passama within a fashion context.
Branding / Brand identity / Graphic Design / Art Direction / Styling / Production